Consulting

Interactive Communications Consultant

Phillip Simon is available to consult on Web and Internet related projects. As part of a consulting engagement Simon can provide the following:

  • An analysis of the web site objectives and audience
  • Prototype designs of home and internal page templates
  • Strategies for maintaining your Web site
  • Suggestions for publicizing your Web site
  • Cost benefit analysis
  • Facilitate "brain storming" meetings and planning sessions

Information architecture

The information architect defines the nature and scope of a web site before any Web pages are constructed. Much like the building of a house, the architect provides creative and technical vision to the idea presented by the client, and provides clear direction on how the vision should be constructed.

Phillip Simon has years of experience providing the creative and technical vision that clients require for their Web sites, and putting that vision into a pragmatic plan for the site.

In order to produce the plan Simon helps the client identify mission and goals, the client's vision, define the audience, inventory content, and research the server environment.

As a result of Simon's collaboration with the client he provides site and content maps, page schematic or "wire frames" and may define the construction process for the artists, writers, and programmers.

As part of a site plan Phillip Simon prepares:

  • A statement of goals, vision, and audience
  • A graphic site map
  • A content outline
  • Schematic sketches of main and secondary pages
  • A technical summary

Web based training

The Web has proved a fertile ground for the proliferation of a variety of new approaches to training and education. The central distribution of content, and database tracking of student activity, has compelled many to use the Web for training.

Phillip Simon has many years of experience with developing Web Based Training (WBT) solutions. He has managed training projects for Yale University, Yale-New Haven Hospital, Howard Hughes Medical Institute, and Quinnipiac University.

As part of a WBT engagement, Phillip Simon provides the following analysis to determine the appropriateness of WBT to a training need, and then provides the framework for creating a WBT application:

  • Conduct needs assessment
  • Establish training goals
  • Conduct task analysis
  • Specify objectives
  • Develop assessment strategies
  • Select media
  • Produce materials
  • Test delivery
  • Revise
  • Test results